Synergy isn’t entirely predictable. But it’s sweet when it happens, even when it’s unexpected. In business, synergy occurs when two or more companies or organizations come together, with the result being an effect that’s greater than the individual, separate efforts.
Consociate Media owners Stephanie and Rudy Heinatz know all about synergy after partnering with Principle Strategies. It was a combined effort that started out small. Now it’s blossomed into a partnership that benefits both companies and even their respective clients by virtue of harnessing the expertise both companies offer.
So what can we learn from the experience of Consociate Media and Principle Strategies and their collaboration? Plenty, it turns out. We checked in with Rudy Heinatz to gather his thoughts on when outsourcing is not enough and the evolution of moving from outsourcing a limited number of tasks to becoming a new level of client.
The Importance of Networking
Heinatz told us that they were led to Principle Strategies by a couple of things after Consociate Media started growing quickly and they needed support for administrative and research functions. As a young company, though, Consociate wasn’t ready to hire more staff so they looked into outsourcing. Through some networking – connected by another client, Sara Harris Photography – they found Principle Strategies.
“We started with 10 hours a week and much of what they did for us was research and developing spreadsheets and databases,” Rudy Heinatz said. “It proved to be a great decision as we got the support that we needed, but did not have to hire, recruit and train employees.”
As Consociate’s business flourished, its reliance on Principle Strategies for certain services increased.
“The next step for us was to increase the number of virtual assistant hours we were using until the business grew to a point we did not want to outsource,” Heinatz said. “It was at this point that we transferred from a virtual assistant client to an HR client.”
All of Consociate’s HR functions — recruiting, hiring, payroll, job descriptions and related tasks — run through Principle Strategies, he says.
“In my former life in the corporate world,” Heinatz said, “I had a staff of nearly 100 so I am more than aware of the headaches that HR can cause if only from a regulatory and compliance perspective.”
The One Big Thing
Here’s the big thing for Rudy Heinatz when Principle Strategies took over Consociates’ HR work: It allowed Consociate to focus on the issues of client services and deliverables, as well as business development.
“Being able to focus on those areas that were most important to us as a small business was invaluable,” he said. “In the time that we have been with Principle Strategies, we have grown from two owners and some outsourced assistant hours to a team of seven in-house employees. Our business doubled in 2014 and I would say with confidence say that we would not have been able to accomplish that without Hope and her team.”
In part two of our talk with Rudy Heinatz he’ll share his tips and insights on hiring employees versus outsourcing.