Principle Strategies Expands Corporate Team, Welcomes Graphic Designer

Samantha Crow brings an eye for creating clean-cut designs that brand client businesses, helping them market and grow

For businesses to succeed in today’s market, entrepreneurs have to be more than good at what they do. They need to look the part.

Today, Principle Strategies is pleased to announce that it expanded its corporate team to include Samantha Crow, Graphic Designer.

“To scale a business, and to continue the legacy of a successful enterprise, leaders need to develop a branded style, a visual voice,” said Hope Paryzek, Founder and CEO of Principle Strategies. “That’s where Sam comes in for Principle Strategies. We are delighted for her to join our team and to be able to offer creative services, from graphic design to photography, to all the clients we serve.”

Born in Florida and raised in Virginia Beach, Crow graduated from Tidewater Community College and earned two Associate’s Degrees — one in Photography and another in Graphic Design.

Crow’s interest in photography and capturing the world in its most raw and authentic moments led her to graphic design, where she learned to blend real life with graphic life to best tell a story.

“That’s what marketing and creative services is all about,” Paryzek said. “We’re telling a brand story…visually.”

Before joining Principle Strategies, Crow served as a Graphic Design Intern for The Meridian Group, an Advertising Agency in Virginia Beach, where she honed her skills in print marketing collateral design.

“I have a really clean design style,” Crow said, describing her fondness for creative use of white space, allowing designs to breathe and stories and messages to shine through. “Hope mentioned that was one of the main reasons she hired me, for my clean designs.”

Crow also helps with custom photography needs for Principle Strategies’ clients.

When Crow isn’t designing or photographing, she’s likely designing and crafting her own pieces, most likely with Frye, her four-legged French bulldog/Boston terrier mix.

Most recently? Crow finished building and crafting shelves out of pallets to house her vinyl records, a clean design she’s entirely pleased with.

Crow works out of the Principle Strategies office in Norfolk and can be reached via email at or by calling 757.626.3533.


By | 2016-03-21T14:45:23+00:00 April 5th, 2015|Creative Services|0 Comments

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