How to use social media to get the job!
The use of social mediator recruiting is on the rise. In fact, about 92% of companies have some sort of social media profile, account, or page that they will use to find potential new hires. For active job hunters, social media can now be a embraced as a great way to search for their next job!
- Where to find job listings on Facebook: Launched in February of 2017, Facebook now has an job board. Employers can post directly to the job board and job hunters can easily and immediately apply for the job. The most efficient ways to use this feature are by looking under the Jobs section on a specific company’s page and by using the separate jobs page found under More, then Jobs. It allows you to filter your search for jobs across a variety of companies. Once you’ve found a job to apply for, click the Apply Now button and a page will appear already filled in with your name, education, and other pertinent public information. From there, upload a cover letter and hit send. Companies will generally then respond to your application via Messenger.
- Keep profile current: Since the Facebook job board makes applying to job openings so fast, easy, and convenient, it’s easy to make the mistake of not having your profile filled out as much as possible. When you apply to a job, Facebook automatically pulls all your personal information such as your profile picture, education, and past work experience. Make sure you’ve filled out these sections to the best of your ability so your Facebook generated resume makes you stand out from the rest.
- Semi-private profile: Employers will look for your Facebook profile to get to know you better. As a result, your profile plays a factor in gaining an interview. It is advised to keep your profile private so that only your friends and family can see what you’re posting everyday. However, to boost your chances of landing the job, ensure your profile picture, education and past or recent employment is visible to potential employers. Also consider making public any award, publication, or announcement that might give potential employers a look into your professional accomplishments, as well as your personality.
- Give your dream companies a “like”: Many businesses have their own Facebook pages. If you’re interested in working for a particular company, give their page a “like” so you can follow their posts and announcements. This allows you to know as soon as possible about potential job openings or just follow their work to use as talking points if you get that interview!
- Interact regularly: Generally, people do not check LinkedIn as often as Facebook or Twitter. If you are actively looking for a job, be sure to update and interact with your profile on a regular basis, even if that means you have to schedule time to do it. If you let it fall by the wayside, you may end up missing a great potential job lead!
- Send a personalized message: If you decide to reach out and connect with someone in your desired job field or someone you would like to work with, do not send them the generic “I’d like to add you on LinkedIn” script. Personalize your own message and tell that person why you’re reaching out to them. You can do this by going to the person’s profile and clicking the arrow by “send InMail.” Personalization will help you make great connections!
- Update your headline with SEO: By adding keywords to your profile headline, you can make your profile more appealing and easier to find by hiring managers, which may land you the job! Make sure to complete your profile, including relevant keywords, and adding recommendations, you’ll make yourself more marketable in no time!
- Use your insights graph: When you go to see how many people viewed your profile in the past week, use that graph to your advantage. It can tell you what’s working to get your profile out there and what’s not. By analyzing this data, you can optimize your LinkedIn strategy to get the best results.
- Keep it current: Make sure you’re tweeting and retweeting so your profile looks active to potential hiring managers.
- Find a niche: Make your Twitter account tailored to your specific field or interest. If you are active in your given industry, others in that industry will begin to follow you and look to you as a leader.
- Show personality: Mixed in with all the professional content you tweet and retweet from others, share things about your hobbies and interests so potential employers can know a little more about who you are as a person and how you may fit in to their company culture.
- Use hashtags to find job openings: Use relevant hashtags to find companies that are hiring. Here are some of the most popular hashtags: #JobHunt, #JobOpening, #Hiring, #Jobs, #Careers, and #TweetMyJobs. You can also use industry-specific hashtags such as #ITJobs, #Marketing, and #Freelance.
Keep it professional
Overall, make sure all social media accounts are current and showcase you in your best light. While you should let your accounts reflect you and your personality, there shouldn’t be anything public on any of your accounts that may discourage an employer from hiring you. Clean, professional, and current is your best bet to land your dream job!