By Hope Paryzek

For the last 25 years I have worked with businesses to establish and build their brand image. Just as a company’s visual brand communicates its values to its market, I also believe your personal brand communicates your values in the workplace. As a business leader and owner, I often field many questions regarding business attire and its impact on not only a business’ culture and success, but also an individual’s career path.

As a result, Principle Strategies is launching our Dress4Success blog which is designed to share tips and trends concerning the ever changing fashion cycle and its impact on professional dress. We will also share do’s and don’ts to help people whether you are a job hunter or competing for a job promotion. I have the great privilege of co-writing this blog with my daughter Emily who is a fashion design major at Savannah College of Art and Design (SCAD). Please follow us as we help you navigate through the fashion trends in putting together an up-to-date and professional look to create your personal brand.